"Banner" - what is it, definition of the term
A «Banner» is a rectangular visual element created to deliver a concise message, often incorporating graphics and brief text, positioned in digital interfaces or physical locations to capture attention and promote products, services, or events.
Detailed information
The term «Banner» refers to a rectangular visual element designed for display on digital or physical media. Its primary function is to convey concise messaging, capture attention, and encourage a specific response from the audience. In campaigns featuring rodent‑related subjects such as rats and mice, the banner must align with the thematic context while adhering to technical standards.
Key specifications include:
- Dimensions: common sizes range from 300 × 250 pixels for online placements to 728 × 90 pixels for leaderboard positions; print versions often follow A3 or A4 formats.
- File format: web banners typically use JPEG, PNG, or GIF, whereas high‑resolution print versions require PDF or TIFF.
- File size: keep under 150 KB for web delivery to ensure rapid loading; print files should retain sufficient DPI (minimum 300 dpi) for clarity.
Design considerations for rodent‑focused content:
- Imagery: select high‑contrast photographs or vector illustrations of rats or mice that reflect the intended tone, whether scientific, educational, or commercial.
- Color palette: employ natural hues such as earthy browns, muted grays, and subtle greens to evoke a realistic environment; accent colors may highlight calls to action.
- Typography: choose legible sans‑serif fonts for headlines and a slightly smaller serif for supporting text; maintain a minimum of 14 pt for readability in printed material.
Effective call‑to‑action elements include concise directives like «Learn More», «Download Study», or «Purchase Product», positioned near the banner’s focal point to guide user interaction. Tracking mechanisms, such as embedded UTM parameters, enable performance analysis across campaigns targeting audiences interested in rodent research, pest control, or pet supplies.